Adjusting data to a common scale or basis so figures are comparable, such as converting prices to per-square-metre or a common currency; a prerequisite for cross-market analysis.
Related terms
- Data provenance
The documented origin and chain of custody of a dataset; in markets with weak official statistics, knowing who collected the data and how is essential before y…
- Drive-time analysis
Mapping the area reachable from a point within set travel times to define a realistic catchment; more accurate than simple radius rings in congested cities lik…
- Geocoding
Converting addresses into map coordinates for spatial analysis.
- GIS
Geographic Information System - software for mapping and analysing spatial data.
- Heat map
A visualisation showing the intensity of a variable across a geographic area.
- Hedonic pricing
A model that estimates value from the contribution of individual property attributes.
- Isochrone
A line on a map connecting points reachable within the same travel time.
- Location intelligence
The discipline of deriving business decisions from spatial data, combining GIS, demographics, and mobility; increasingly used to site retail and residential sc…