The breakdown of hotel demand into distinct booking sources (corporate, leisure, group, government, wholesale) so revenue managers can price and forecast each segment on its own dynamics.
Related terms
- Feeder market
The source cities or countries that supply a destination's guests; for Gulf and Egyptian resorts the classic feeders are the UK, Germany, Russia, and increasin…
- Franchise agreement
A deal to operate a hotel under a brand name and standards for a fee.
- GOPPAR
Gross Operating Profit per Available Room, a profitability measure for hotels.
- Incentive fee
The share of profit an operator earns above the base management fee, typically a percentage of GOP or a level tied to owner returns; it aligns the operator wit…
- Key money
An upfront payment or capital contribution a brand makes to an owner to win a management or franchise deal, common in competitive Gulf markets where operators…
- Keys
Industry shorthand for the number of hotel rooms in a property.
- Management contract
An arrangement where an operator runs a hotel for a fee while the owner retains ownership.
- Market penetration index (MPI)
A hotel's occupancy divided by its competitive set's occupancy, indexed to 100; it isolates share of demand (heads in beds) separately from rate performance.