Professional Practice, Client Management & Report Writing
Presentation & Report Craft
Build decks and reports that decide things — storyline before slides, action titles, sourced evidence, and the layout, typography and language that make a document read as institutional work.
The promise
Build decks and reports that decide things — structured before they are designed, evidenced on every page, and readable by people you will never meet.
By the end you can
- Choose deliberately between a presented deck, a prose report, and the hybrid
- Build a storyline and ghost deck before opening the software
- Write action titles that carry the argument on their own
- Choose, clean, and source charts so they survive being forwarded
- Apply grid, alignment, typography, and colour as a system
- Write in consulting register and handle challenge in the room
Curriculum
What the Deck Is For
The difference between a deck that is presented and a document that is read, the decision the work has to serve, and how to choose between a dense prose report and a sparse visual one before you open the software.
Structure Before Slides
Building the storyline on paper before opening the software: the skeleton, the answer-first pyramid, action titles versus content titles, and testing whether the argument holds horizontally and vertically.
The Ghost Deck and Placeholders
Turning a skeleton into an empty deck before any content exists: sketching what each page will hold, choosing the right slide archetype, and getting the whole argument reviewed while changing it still costs minutes.
Evidence, Data and Sourcing
Choosing the chart that fits the message, stripping everything that does not carry information, sourcing every number so it can be defended, and knowing when a table beats a chart.
Cosmetics and Craft
The visual discipline that separates professional documents from competent ones: a grid, consistent margins, deliberate alignment, restrained typography, colour that carries meaning, and a final checklist that catches what fresh eyes would.
Consulting Language
Writing that advises rather than describes: forcing every statement through the so-what test, cutting the tics that pad professional prose, and calibrating certainty so caveats protect you without hollowing out the recommendation.
Delivering and Iterating
The last mile: an executive summary that stands alone, an appendix that absorbs everything the body cannot carry, rehearsal that finds the weak page, handling the hard question, and sending the deck so the right version is the one that survives.
Course assessment
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