Asset-Class Studios

Retail Studio: Catchment, Tenant Mix & Turnover

Apply the core real estate toolkit to retail: catchment and demand, formats and tenant mix, turnover-based leasing, and repositioning underperforming schemes.

Intermediate
4 modules 16 lessons 4 exercises
Ask about this course

The promise

Analyse retail real estate - catchment and demand, tenant mix, turnover leasing, and repositioning.

By the end you can

  • Size a retail catchment and demand
  • Shape formats and tenant mix
  • Structure turnover-based leases
  • Reposition an underperforming scheme

Where this course takes you

This course is part of 1 role track. It ends in a professional deliverable and stacks toward a named certificate.

Curriculum

01

Retail Demand & Catchment

Define who shops a scheme and how much they can spend: catchment analysis, spending power, and the e-commerce impact on physical demand.

Catchment Analysis & Spending PowerReading
The E-Commerce Impact on Physical RetailReading
Reading Demand for a LocationReading
Exercise: Define the Catchment & Demand for a SchemeExercise
02

Formats & Tenant Mix

Match format to catchment and build a working tenant mix: mall vs high-street vs community/power centre, anchors and line shops, zoning and adjacencies.

Mall vs High-Street vs Community & Power CentreReading
Anchors, Line Shops & the MixReading
Zoning & AdjacenciesReading
Exercise: Design a Tenant Mix with Anchors & AdjacenciesExercise
03

Retail Leasing & Turnover Rent

Price retail space on performance: base plus turnover rent, occupancy cost ratio, incentives and fit-out, and reading a retail lease.

Base Rent + Turnover Rent & OCRReading
Incentives & Fit-OutReading
Reading a Retail LeaseReading
Exercise: Compute Base + Turnover Rent & the OCRExercise
04

Performance & Repositioning

Measure and fix a scheme: footfall, sales density and KPIs, why schemes fail, and repositioning a struggling asset.

Footfall, Sales Density & KPIsReading
Why Schemes FailReading
Repositioning a Struggling SchemeReading
Exercise: Diagnose & Reposition an Underperforming SchemeExercise

Course assessment

Retail Studio — AssessmentPass 70%

Sign in to open lessons and track your progress.

The capstone project

This course ends in a real professional deliverable. Complete the course — including the capstone — and your certificate is issued automatically.

Your final deliverable

Retail Strategy Capstone: Leasing & Repositioning

A structured strategy note (roughly two to four pages) covering all five parts:

  • A catchment and demand read that draws drive-time rings, accounts for competition and e-commerce by category, and honestly states whether retail at the current scale is justified.
  • A revised tenant-mix plan with named anchor roles, line-shop category shares that sum sensibly, price points matched to the catchment, and clear adjacency/layout logic weighted toward online-resilient uses.
  • Rent and OCR logic that correctly applies base-plus-turnover mechanics, uses OCR to flag over-rented tenants, and identifies leases to restructure, referencing net effective rent.
  • A KPI framework with target directions for footfall, dwell, conversion, sales density, OCR and occupancy.
  • A sequenced recommendation that stabilises the doom loop first (secure/replace the anchor), then quick wins, then heavier moves, plus two to three named risks with mitigations.

Every quantitative input must be either sourced or explicitly flagged as requires local market data — no invented figures. Assessment is on the coherence of the chain from catchment through mix, rent, KPIs to recommendation, and on emerging-market realism (oversupply, e-commerce, de-malling to mixed use where appropriate).

Graded on five criteria

  • Method & rigourThe right framework, applied correctly, with the working shown — not just an answer.
  • Data honestyEvery figure is sourced, triangulated, or explicitly flagged “requires local market data”. Nothing is invented.
  • Analysis & judgmentAssumptions are explicit, at least one alternative is weighed, and the key risks are quantified.
  • RecommendationA clear, decision-useful conclusion a professional could act on — with the conditions that qualify it.
  • CommunicationStructured, concise, and client-ready — the argument lands.

Pass criteria

A submission passes when it meets the bar on all five criteria — the work is something a competent professional could put in front of a client or committee. The Verified Professional credential is issued on a pass.

Resubmission

Work that isn't there yet comes back marked “needs work” with specific feedback. You revise and resubmit — there is no penalty and no limit on attempts.

More in this academy