Asset-Class Studios
Retail Studio: Catchment, Tenant Mix & Turnover
Apply the core real estate toolkit to retail: catchment and demand, formats and tenant mix, turnover-based leasing, and repositioning underperforming schemes.
The promise
Analyse retail real estate end to end - catchment and demand, merchandising, turnover leasing, operations, omnichannel, and the investment case.
By the end you can
- Size a catchment and state the method behind the number
- Build a merchandising plan from category density, not from what is available
- Structure turnover leases and analyse comparables to an effective rent
- Read the service charge as a rent constraint and manage tenant failure
- Restate retail income honestly and build a repositioning investment case
Where this course takes you
This course is part of 1 role track, which ends in a professional deliverable.
Curriculum
Retail Demand & Catchment
Define who shops a scheme and how much they can spend: catchment analysis, spending power, and the e-commerce impact on physical demand.
Formats & Tenant Mix
Match format to catchment and build a working tenant mix: mall vs high-street vs community/power centre, anchors and line shops, zoning and adjacencies.
Retail Leasing & Turnover Rent
Price retail space on performance: base plus turnover rent, occupancy cost ratio, incentives and fit-out, and reading a retail lease.
Performance & Repositioning
Measure and fix a scheme: footfall, sales density and KPIs, why schemes fail, and repositioning a struggling asset.
Retail Operations and the Service Charge
What it costs to run a retail scheme, how the service charge is built and apportioned, why marketing and placemaking budgets are a commercial decision rather than an overhead, and how operational quality shows up in rent.
Omnichannel and the Store's New Role
How online and physical retail actually interact, why store sales understate a store's contribution, what click-and-collect and returns do to space and cost, and how to lease to a retailer whose economics are no longer measured at the till.
Retail Investment, Valuation and Exit
How retail assets are actually valued, why the yield gap between prime and secondary retail widened so far, who buys retail today, and how to build an investment case for an asset class most institutions spent a decade avoiding.
Course assessment
Sign in to open lessons and track your progress.
The capstone project
This course ends in a real professional deliverable. Use the brief and the five criteria below to check your own work against the standard a competent professional would be held to.
Your final deliverable
Retail Strategy Capstone: Leasing & Repositioning
Check your work against five criteria
- Method & rigour: The right framework, applied correctly, with the working shown — not just an answer.
- Data honesty: Every figure is sourced, triangulated, or explicitly flagged “requires local market data”. Nothing is invented.
- Analysis & judgment: Assumptions are explicit, at least one alternative is weighed, and the key risks are quantified.
- Recommendation: A clear, decision-useful conclusion a professional could act on — with the conditions that qualify it.
- Communication: Structured, concise, and client-ready — the argument lands.
When it's ready
Your deliverable is ready when it meets the bar on all five criteria — work a competent professional could put in front of a client or committee.
Revising your work
The capstone is self-directed: you check your own work against the rubric. Where a criterion isn't met yet, revise that part and check it again — as many times as you need.
More in this academy
Residential Studio: Market, Product & Sales
Apply the core toolkit to residential: reading residential demand, designing product and unit mix to demand, running an off-plan launch with pricing, payment plans and absorption, and then the decisions that follow — build-to-rent, the affordability and mortgage constraints that decide who can buy, and the development appraisal that settles whether the scheme happens at all.
Office Studio: Occupier Demand & Grade-A Value
Apply the core real estate toolkit to the office asset class: what drives office demand, the occupier and the workplace, office leasing and value, how to read regional office markets from Riyadh's RHQ-driven Grade-A shortage to Cairo and the wider GCC, and then the owner's side — diagnosing and repositioning an underperforming building, judging flexible space and operational income, and underwriting an acquisition.
Logistics & Industrial Studio: The Last-Mile Engine
Apply the toolkit to logistics and industrial real estate across seven modules: the demand drivers behind take-up including cold chain and specialist uses, the building typologies and specification that decide suitability, leasing, covenant and the review mechanisms that capture growth, the regional markets of the GCC, KSA, UAE and Egypt, developing logistics space from site to delivery, automation and the occupier cost stack, and pricing, underwriting and exit.