Asset-Class Studios
Retail Studio: Catchment, Tenant Mix & Turnover
Apply the core real estate toolkit to retail: catchment and demand, formats and tenant mix, turnover-based leasing, and repositioning underperforming schemes.
The promise
Analyse retail real estate - catchment and demand, tenant mix, turnover leasing, and repositioning.
By the end you can
- Size a retail catchment and demand
- Shape formats and tenant mix
- Structure turnover-based leases
- Reposition an underperforming scheme
Where this course takes you
This course is part of 1 role track. It ends in a professional deliverable and stacks toward a named certificate.
Curriculum
Retail Demand & Catchment
Define who shops a scheme and how much they can spend: catchment analysis, spending power, and the e-commerce impact on physical demand.
Formats & Tenant Mix
Match format to catchment and build a working tenant mix: mall vs high-street vs community/power centre, anchors and line shops, zoning and adjacencies.
Retail Leasing & Turnover Rent
Price retail space on performance: base plus turnover rent, occupancy cost ratio, incentives and fit-out, and reading a retail lease.
Performance & Repositioning
Measure and fix a scheme: footfall, sales density and KPIs, why schemes fail, and repositioning a struggling asset.
Course assessment
Sign in to open lessons and track your progress.
The capstone project
This course ends in a real professional deliverable. Complete the course — including the capstone — and your certificate is issued automatically.
Your final deliverable
Retail Strategy Capstone: Leasing & Repositioning
A structured strategy note (roughly two to four pages) covering all five parts:
- A catchment and demand read that draws drive-time rings, accounts for competition and e-commerce by category, and honestly states whether retail at the current scale is justified.
- A revised tenant-mix plan with named anchor roles, line-shop category shares that sum sensibly, price points matched to the catchment, and clear adjacency/layout logic weighted toward online-resilient uses.
- Rent and OCR logic that correctly applies base-plus-turnover mechanics, uses OCR to flag over-rented tenants, and identifies leases to restructure, referencing net effective rent.
- A KPI framework with target directions for footfall, dwell, conversion, sales density, OCR and occupancy.
- A sequenced recommendation that stabilises the doom loop first (secure/replace the anchor), then quick wins, then heavier moves, plus two to three named risks with mitigations.
Every quantitative input must be either sourced or explicitly flagged as requires local market data — no invented figures. Assessment is on the coherence of the chain from catchment through mix, rent, KPIs to recommendation, and on emerging-market realism (oversupply, e-commerce, de-malling to mixed use where appropriate).
Graded on five criteria
- Method & rigour — The right framework, applied correctly, with the working shown — not just an answer.
- Data honesty — Every figure is sourced, triangulated, or explicitly flagged “requires local market data”. Nothing is invented.
- Analysis & judgment — Assumptions are explicit, at least one alternative is weighed, and the key risks are quantified.
- Recommendation — A clear, decision-useful conclusion a professional could act on — with the conditions that qualify it.
- Communication — Structured, concise, and client-ready — the argument lands.
Pass criteria
A submission passes when it meets the bar on all five criteria — the work is something a competent professional could put in front of a client or committee. The Verified Professional credential is issued on a pass.
Resubmission
Work that isn't there yet comes back marked “needs work” with specific feedback. You revise and resubmit — there is no penalty and no limit on attempts.
More in this academy
Residential Studio: Market, Product & Sales
Apply the core toolkit to residential: reading residential demand, designing product and unit mix to demand, and running an off-plan launch with pricing, payment plans, and absorption.
Office Studio: Occupier Demand & Grade-A Value
Apply the core real estate toolkit to the office asset class: what drives office demand, the occupier and the workplace, office leasing and value, and how to read regional office markets from Riyadh's RHQ-driven Grade-A shortage to Cairo and the wider GCC.
Logistics & Industrial Studio: The Last-Mile Engine
Apply the toolkit to logistics and industrial real estate: the demand drivers behind take-up, the building and location attributes that matter, leasing and covenant analysis, and reading regional logistics markets across the GCC, KSA's Vision-2030 logistics push, UAE re-export, and Egypt's ports and free zones.


