Glossary & framework library

Branded residence

Hospitality

Reference

Homes affiliated with a hotel brand, offering services and a price premium.

Related terms

  • Corporate vs leisure demand

    The split between business travellers (midweek, rate-driven, short lead time) and leisure guests (weekend and holiday, longer stays, more price-elastic); the m…

  • Demand generator

    A source of hotel demand such as an attraction, business district, or event.

  • Demand segmentation

    The breakdown of hotel demand into distinct booking sources (corporate, leisure, group, government, wholesale) so revenue managers can price and forecast each…

  • Feeder market

    The source cities or countries that supply a destination's guests; for Gulf and Egyptian resorts the classic feeders are the UK, Germany, Russia, and increasin…

  • Franchise agreement

    A deal to operate a hotel under a brand name and standards for a fee.

  • GOPPAR

    Gross Operating Profit per Available Room, a profitability measure for hotels.

  • Incentive fee

    The share of profit an operator earns above the base management fee, typically a percentage of GOP or a level tied to owner returns; it aligns the operator wit…

  • Key money

    An upfront payment or capital contribution a brand makes to an owner to win a management or franchise deal, common in competitive Gulf markets where operators…