Glossary & framework library

Demand driver

Market Research

Reference

An underlying factor - jobs, population, income, tourism - that generates need for real estate.

Related terms

  • Demand-supply gap

    The shortfall or surplus between the units a market needs and those it delivers; Egypt's persistent housing deficit and Gulf oversupply cycles are two sides of…

  • Market cycle timing

    Judging where a market sits in the recovery, expansion, oversupply, and recession phases to time entry and exit; mistiming the Gulf's sharp cycles is the class…

  • Market depth

    The volume of transactions and participants in a market, indicating how readily deals can be done.

  • Market segmentation

    Dividing a market into distinct buyer or tenant groups by need, price point, or location.

  • Months of supply

    The number of months it would take to sell current inventory at the current sales pace; under about six months signals a seller's market, above signals a buyer…

  • Mystery shopping

    Posing as a prospective buyer or tenant to gather competitor pricing, incentives, and sales practices firsthand; often the only way to get real transaction ter…

  • Net absorption

    The change in occupied space over a period, accounting for both move-ins and move-outs.

  • Price index

    A number tracking the change in prices of a defined basket over time relative to a base period; residential price indices let you compare markets on a common s…