Posing as a prospective buyer or tenant to gather competitor pricing, incentives, and sales practices firsthand; often the only way to get real transaction terms in opaque markets.
Related terms
- Net absorption
The change in occupied space over a period, accounting for both move-ins and move-outs.
- Price index
A number tracking the change in prices of a defined basket over time relative to a base period; residential price indices let you compare markets on a common s…
- Primary research
Original data gathered directly, e.g.
- Regression analysis
A statistical method estimating how one variable moves with others; used to isolate what drives price, such as size, location, and finish, and underpins hedoni…
- Sales-to-list ratio
The final sale price divided by the asking price, expressed as a percentage; below 100% shows buyers negotiating discounts, a useful gauge of pricing power.
- Sales velocity
The pace at which units in a scheme are sold, often expressed as units per month.
- Sampling
Selecting a subset of a population to survey or measure so results generalise to the whole; poor sampling frames are a common flaw in emerging-market field res…
- Secondary research
Analysis based on existing published data and third-party sources.