Glossary & framework library

Secondary research

Market Research

Reference

Analysis based on existing published data and third-party sources.

Related terms

  • Sentiment

    The prevailing mood of market participants, which can move prices ahead of fundamentals.

  • Site location analysis

    The structured evaluation of where to place a development or store, weighing catchment, access, competition, and cost; it turns market data into a specific par…

  • Site selection

    The final choice of a specific parcel from a shortlist, balancing catchment strength, land cost, tenure security, and infrastructure readiness.

  • Supply pipeline

    The stock of property under construction or planned that will enter the market in future periods.

  • Survey

    A structured method of collecting data from respondents through questionnaires or interviews; the workhorse of primary demand research where reliable published…

  • Take-up

    The amount of space leased or sold in a market over a period.

  • Time series

    A sequence of data points recorded over time, such as monthly prices or quarterly absorption; the basis for trend, seasonality, and cycle analysis.

  • Transacted price

    The price at which a deal actually closes; the benchmark analysts seek but often cannot observe.