Glossary & framework library

Site selection

Market Research

Reference

The final choice of a specific parcel from a shortlist, balancing catchment strength, land cost, tenure security, and infrastructure readiness.

Related terms

  • Supply pipeline

    The stock of property under construction or planned that will enter the market in future periods.

  • Survey

    A structured method of collecting data from respondents through questionnaires or interviews; the workhorse of primary demand research where reliable published…

  • Take-up

    The amount of space leased or sold in a market over a period.

  • Time series

    A sequence of data points recorded over time, such as monthly prices or quarterly absorption; the basis for trend, seasonality, and cycle analysis.

  • Transacted price

    The price at which a deal actually closes; the benchmark analysts seek but often cannot observe.

  • Triangulation

    Confirming a finding with multiple independent sources to compensate for weak data.

  • Absorption

    The rate at which available units are sold or leased over a period; central to phasing and pricing.

  • Absorption rate

    The pace at which available units are sold or leased over a period; it drives phasing decisions and reveals whether a pipeline is oversupplying a submarket.