The structured evaluation of where to place a development or store, weighing catchment, access, competition, and cost; it turns market data into a specific parcel decision.
Related terms
- Site selection
The final choice of a specific parcel from a shortlist, balancing catchment strength, land cost, tenure security, and infrastructure readiness.
- Supply pipeline
The stock of property under construction or planned that will enter the market in future periods.
- Survey
A structured method of collecting data from respondents through questionnaires or interviews; the workhorse of primary demand research where reliable published…
- Take-up
The amount of space leased or sold in a market over a period.
- Time series
A sequence of data points recorded over time, such as monthly prices or quarterly absorption; the basis for trend, seasonality, and cycle analysis.
- Transacted price
The price at which a deal actually closes; the benchmark analysts seek but often cannot observe.
- Triangulation
Confirming a finding with multiple independent sources to compensate for weak data.
- Absorption
The rate at which available units are sold or leased over a period; central to phasing and pricing.