Original data gathered directly, e.g. broker interviews, site visits, and surveys.
Related terms
- Regression analysis
A statistical method estimating how one variable moves with others; used to isolate what drives price, such as size, location, and finish, and underpins hedoni…
- Sales-to-list ratio
The final sale price divided by the asking price, expressed as a percentage; below 100% shows buyers negotiating discounts, a useful gauge of pricing power.
- Sales velocity
The pace at which units in a scheme are sold, often expressed as units per month.
- Sampling
Selecting a subset of a population to survey or measure so results generalise to the whole; poor sampling frames are a common flaw in emerging-market field res…
- Secondary research
Analysis based on existing published data and third-party sources.
- Sentiment
The prevailing mood of market participants, which can move prices ahead of fundamentals.
- Site location analysis
The structured evaluation of where to place a development or store, weighing catchment, access, competition, and cost; it turns market data into a specific par…
- Site selection
The final choice of a specific parcel from a shortlist, balancing catchment strength, land cost, tenure security, and infrastructure readiness.