Average Daily Rate - room revenue divided by rooms sold.
Related terms
- Average length of stay (ALOS)
The mean number of nights a guest stays per booking; higher ALOS cuts housekeeping and check-in turnover costs, which is why Red Sea and Gulf resorts chase lon…
- Branded residence
Homes affiliated with a hotel brand, offering services and a price premium.
- Corporate vs leisure demand
The split between business travellers (midweek, rate-driven, short lead time) and leisure guests (weekend and holiday, longer stays, more price-elastic); the m…
- Demand generator
A source of hotel demand such as an attraction, business district, or event.
- Demand segmentation
The breakdown of hotel demand into distinct booking sources (corporate, leisure, group, government, wholesale) so revenue managers can price and forecast each…
- Feeder market
The source cities or countries that supply a destination's guests; for Gulf and Egyptian resorts the classic feeders are the UK, Germany, Russia, and increasin…
- Franchise agreement
A deal to operate a hotel under a brand name and standards for a fee.
- GOPPAR
Gross Operating Profit per Available Room, a profitability measure for hotels.