The geographic area from which a retail or service asset draws its customers.
Related terms
- Comparable (comp)
A similar transaction or asset used as a reference point, always requiring adjustment for differences.
- Confidence interval
The range within which a true value is likely to fall given sample data, at a stated probability; it tells you how much to trust a survey-based estimate.
- Days on market
The average time a listing takes to sell or lease; rising days on market is an early sign of softening demand before prices visibly move.
- Demand driver
An underlying factor - jobs, population, income, tourism - that generates need for real estate.
- Demand-supply gap
The shortfall or surplus between the units a market needs and those it delivers; Egypt's persistent housing deficit and Gulf oversupply cycles are two sides of…
- Market cycle timing
Judging where a market sits in the recovery, expansion, oversupply, and recession phases to time entry and exit; mistiming the Gulf's sharp cycles is the class…
- Market depth
The volume of transactions and participants in a market, indicating how readily deals can be done.
- Market segmentation
Dividing a market into distinct buyer or tenant groups by need, price point, or location.