Estimating the population and spending that a site can realistically draw, using distance, drive time, and competition; central to retail and mixed-use feasibility.
Related terms
- Choropleth map
A thematic map that shades areas by the value of a variable, such as price or density; a fast way to reveal spatial patterns across a city or region.
- Data cleaning
Standardising, de-duplicating, and correcting raw data before analysis.
- Data normalisation
Adjusting data to a common scale or basis so figures are comparable, such as converting prices to per-square-metre or a common currency; a prerequisite for cro…
- Data provenance
The documented origin and chain of custody of a dataset; in markets with weak official statistics, knowing who collected the data and how is essential before y…
- Drive-time analysis
Mapping the area reachable from a point within set travel times to define a realistic catchment; more accurate than simple radius rings in congested cities lik…
- Geocoding
Converting addresses into map coordinates for spatial analysis.
- GIS
Geographic Information System - software for mapping and analysing spatial data.
- Heat map
A visualisation showing the intensity of a variable across a geographic area.