The share of available rooms sold in a period.
Related terms
- Pipeline (hotel)
The set of hotels signed, under construction, or approved but not yet open in a market; a heavy pipeline signals future supply pressure on occupancy and rate,…
- Rack rate
A hotel's published, undiscounted room rate before any corporate, negotiated, or promotional deal; almost no guest pays it, but it sets the ceiling against whi…
- Ramp-up
The period after opening during which a hotel builds toward stabilised performance.
- RevPAR
Revenue per available room - occupancy multiplied by ADR; the headline hotel metric.
- RevPAR index
A hotel's revenue per available room divided by that of its competitive set, indexed to 100; above 100 means the hotel is capturing more than its fair share of…
- Seasonality
The variation in demand across the year, critical in leisure and tourism markets.
- Serviced apartment
A furnished unit let short or long term with hotel-like services.
- Total revenue per available room (TRevPAR)
Total hotel revenue (rooms plus F&B, spa, and other departments) divided by available rooms; it captures the full earning power of resort and mixed-use assets…