A hotel's published, undiscounted room rate before any corporate, negotiated, or promotional deal; almost no guest pays it, but it sets the ceiling against which discounts are measured.
Related terms
- Ramp-up
The period after opening during which a hotel builds toward stabilised performance.
- RevPAR
Revenue per available room - occupancy multiplied by ADR; the headline hotel metric.
- RevPAR index
A hotel's revenue per available room divided by that of its competitive set, indexed to 100; above 100 means the hotel is capturing more than its fair share of…
- Seasonality
The variation in demand across the year, critical in leisure and tourism markets.
- Serviced apartment
A furnished unit let short or long term with hotel-like services.
- Total revenue per available room (TRevPAR)
Total hotel revenue (rooms plus F&B, spa, and other departments) divided by available rooms; it captures the full earning power of resort and mixed-use assets…
- USALI
The Uniform System of Accounts for the Lodging Industry, the standard hotel reporting framework that lets owners and operators compare P&L line items consisten…
- ADR
Average Daily Rate - room revenue divided by rooms sold.