The variation in demand across the year, critical in leisure and tourism markets.
Related terms
- Serviced apartment
A furnished unit let short or long term with hotel-like services.
- Total revenue per available room (TRevPAR)
Total hotel revenue (rooms plus F&B, spa, and other departments) divided by available rooms; it captures the full earning power of resort and mixed-use assets…
- USALI
The Uniform System of Accounts for the Lodging Industry, the standard hotel reporting framework that lets owners and operators compare P&L line items consisten…
- ADR
Average Daily Rate - room revenue divided by rooms sold.
- Average length of stay (ALOS)
The mean number of nights a guest stays per booking; higher ALOS cuts housekeeping and check-in turnover costs, which is why Red Sea and Gulf resorts chase lon…
- Branded residence
Homes affiliated with a hotel brand, offering services and a price premium.
- Corporate vs leisure demand
The split between business travellers (midweek, rate-driven, short lead time) and leisure guests (weekend and holiday, longer stays, more price-elastic); the m…
- Demand generator
A source of hotel demand such as an attraction, business district, or event.