Hospitality & Tourism Real Estate

Hospitality Feasibility Foundations

Demand generators, KPIs, and operator structures for hotels and resorts.

Intermediate
4 modules 12 lessons 3 exercises 3 case studies
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The promise

Assess a hotel or resort opportunity using demand generators, KPIs, and operator structures.

By the end you can

  • Identify demand generators for a site
  • Work with occupancy, ADR, and RevPAR
  • Compare operator and management structures
  • Frame a hospitality feasibility view

Where this course takes you

This course is part of 1 role track. It ends in a professional deliverable and stacks toward a named certificate.

Curriculum

01

Hospitality KPIs

The scorecard of a hotel: occupancy, ADR, RevPAR and GOPPAR, and how to read a performance report before you judge a deal.

Occupancy and ADR: The Two LeversReading
RevPAR: The Headline NumberReading
GOPPAR and Reading a Performance ReportExercise
Hospitality KPIs CheckQuiz · pass 70%
02

Demand Generators and Seasonality

Where room-nights actually come from, how to estimate them, and how to model the peak-and-trough seasonality that defines Gulf and North Coast markets.

Mapping Demand GeneratorsReading
Estimating Room-NightsExercise
Seasonality and the Peak-Season ProblemCase study
03

Operator Structures

Management contract, franchise or lease? How a hotel is operated and branded determines who controls quality, who takes the risk, and how the returns are split.

Management Contract vs Franchise vs LeaseReading
Brand, Standards and Branded ResidencesReading
Who Bears the RiskCase study
Operator Structures CheckQuiz · pass 70%
04

Feasibility and Ramp-Up

Assemble the pieces into a verdict: right-size the hotel, set stabilised assumptions, model the ramp-up, and state a conditional go/no-go on a real North Coast resort.

Sizing the HotelExercise
Stabilised Assumptions and Ramp-UpReading
The Feasibility Verdict: A North Coast ResortCase study

Course assessment

Hospitality KPIs CheckPass 70%
Operator Structures CheckPass 70%

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